Old Data Costs More Than Cleaning It
Returned mail, dead numbers and duplicate records drain budget every month they persist. Simunix data cleansing and appending restores customer files to accuracy, with the compliance annotations to prove it.
Request a DemoWhy Data Cleansing & Appending matters
Customer data decays whether or not anyone touches it. People move, numbers are reassigned and households change, and a file that was accurate two years ago now misdirects letters, calls and decisions in volumes nobody has measured.
The costs surface everywhere downstream. Collections teams chase dead leads, pension providers lose touch with members, and marketing spend lands on addresses the customer left years ago.
There is a regulatory dimension too. UK GDPR expects personal data to be accurate and kept up to date, and PECR requires outbound calling lists to be screened, so a neglected file is a compliance exposure as well as an operational one.
How Simunix solves it
From 4p per record, ORBIS appends the missing telephone numbers and postal addresses that make customers reachable again. Upload a CSV of up to 20 MB and the file returns cleaned and annotated, with TPS and Corporate TPS checking from 80p per thousand numbers satisfying PECR obligations for outbound marketing.
Occupant resolution and historical address tracking distinguish customers who still live at an address from those long gone, and geographic zone search supports cleansing by region. The annotations explain what changed and why, so the cleaned file is defensible, not just different.
Cleansing once is a project; staying clean is a process. The Simunix API handles day-to-day confirmation of individual names, addresses and numbers and validates new records as they arrive, so the file you have just cleaned does not silently decay again.
Key benefits
Cleansing from 4p per record
Per-record pricing makes the business case simple: the cost of fixing the file is known in advance and recovered in saved postage and connected calls.
PECR-ready output
TPS and Corporate TPS checks from 80p per thousand numbers come back annotated in the cleaned file. Outbound teams work from a list that is already lawful to dial.
Bulk and on-demand together
CSV uploads of up to 20 MB handle whole-file exercises, while the Simunix API resolves single records as questions arise. Both routes draw on the same UK data.
Accurate from the moment of entry
Telephone and address validation through the Simunix API stops bad data entering the file in the first place. The next cleanse starts from a far better baseline.
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See Simunix in Action.
Talk to our team and find out how Simunix can reduce fraud, accelerate onboarding, and simplify compliance at your scale.