Data Cleansing Services
Our data cleansing service will take your existing direct marketing lists or your customer or sales prospect file and ensure it is as accurate, comprehensive and up-to-date as possible.
We offer a comprehensive data cleansing facility including the following services:
We can compare your data against a number of data sources including the edited electoral roll to confirm an individual lives at the address they have given. This service can be done in real time (i.e. during a website registration) using our API or on your existing customer/prospect database.
Teleappending (or batch processing)
Using our teleappending service (also known as telephone number appending or batch processing) can enhance your data by adding an up to date telephone number to a record where possible. Alternatively telephone numbers or "not-listed" information can be updated or inserted to ensure that your business has the most current data available.
Our address cleansing service uses Royal Mail PAF and various other data sources data to verify your records have valid UK addresses and postcodes. Any misspelt or incomplete addresses can be corrected. Gone-aways and multiple occupancy addresses will be identified and either removed or flagged depending on your specific business requirements.
CTPS and TPS checks
Our TPS and CTPS checks compare your current telephone data against the Corporate Telephone Preference Service (CTPS) and/or Telephone Preference Service (TPS) registers. Any households or businesses that do not wish to receive unsolicited marketing information can register their telephone number with the Corporate Telephone Preference Service (CTPS) or the Telephone Preference Service (TPS). It is a legal requirement that all telemarketing companies screen their marketing data against the preference services at least every 28 days otherwise a fine of up to £5,000 may be incurred if a call is made to a registered number..
Our deceased suppression runs your data against the Bereavement Register (TBR) to flag up any deceased people. Using this service will ensure you don't upset bereaved families with marketing to their recently deceased. You will also avoid receiving returned mail and incurring a postage cost.